The "Amadora" territorial brand was born from the need of its City Hall to communicate a territory that is dynamic, worker, in development and with life of it's own, instead of a municipality labeled as problematic.

 

This visual identity was built on top of a brand strategy, formed by a multidisciplinary team comprised of anthropologists, journalists, city hall employees from different sections and positions, companies residing in the county and the population itself.

 

The complex field work that was developed, enabled the creation of a coherent and consistent visual identity, with the population itself as the brand agent.
Inclusion, participation, action, difference and diversity, are all concepts that support a rich graphic vocabulary, present in the base of the identity "Amadora" and its communication.